HP cemented price reduction for tablet PC. The IT giant Hewlett Packard maintains the originally temporary price reductions for its Tablet PC. Obviously, the previous price gap to Apple was not big enough.
Late, but all the same: Hewlett Packard does still including all market observers and analysts had already advised in June. The prices for the Tablet PC TouchPad be reduced permanently by $100 and now exactly that amount under the prices for comparable equipped iPad2 of opponents fear Apple.
Last weekend had HP for the first time test basis reduced the prices by that amount and withdrawn again on Monday partially (US$50). Now, the IT group from Palo Alto was announced by that it was”pleased” to be able to convert the price action in a permanent price reduction. Sales of touchpad has not published HP so far, but it looks as if a price offset of US$50 to Apple was simply not large enough. In addition, the time is running out. The next opponent is already in October.
Amazon is pushing with an own Tablet PC on the market. Although there are still no details about the prices, is to be expected that the e-tailers to subsidized cut wants to sell and the, similarly as in the E-book reader Kindle on the media sales profits. Amazon operates a music and software store in addition to an online book store.
Hewlett Packard attempts a foothold in the booming market for keyboardless Tablet PC so far the last of the big IT companies to get, which is dominated with an almost overwhelming superiority of Apple. HP the WebOS uses its own operating system. Many additional features of tablets will only be available with the release of the next generation of HP smartphones so that currently the appeal at identical prices like at Apple apparently not was large enough.
In addition, there are still too few apps, small tools, for WebOS. Still, many software developers wait if WebOS prevails on the market before investing time and money in WebOS products. Therefore must HP now the paragraph before the Christmas season by any means boost. The price action carries trains of despair, Hewlett-Packard reported a massive reduction in the sale of PC to private customers, who more and more often instead of to a laptop or NetBook take a Tablet PC in the last quarter 2011. According to surveys of market researcher of Canalys has Apple products already the world as a result of the Tablet boom with 13.6% market share for the second-largest PC seller (without server PC) and is now number one with 15.7%, Hewlett Packard, to dethrone.