Twitter Simplifies Interface For Brand Pages. Twitter announced a new design in depth of its interface, more adapted to the general public for the next few weeks. The objective of the operation is to provide users a clearer and faster interface. Activity on the site of micro-blogging will be organized into three tabs.
The Home tab displays tweets posted by the accounts to which the user is a Subscriber, these tweets now incorporating the conversations to which they belong but also the photos and videos they share. The stream is deported on the right of the page, information on subscriptions and trends are on the left.
It is ‘Connect’ tab that the user can both initiate a conversation and see who has monitoring, mentioned, or favorite retweet. Finally, the tab Discover brings together the research using tweetgift, which will produce results tailored according to your interests, your location, your subscriptions and what is happening in the world, indicates Twitter, which States that discover learns your interests and provides custom content. On the profiles, they are redesigned to better highlight the user, its interests, and to facilitate the launch of the conversations.
The interfaces of Android and iPhone, for their part already available, applications are very close to the Web interface, this harmonization also participant of simplification by Twitter to entice the novice.
The new version of Twitter finally provides for the development of pages dedicated to the marks. The first to benefit are American Express, Best Buy, Bing, Chevrolet, Coca-Cola, Dell, Disney, General Electric, Hewlett-Packard, Intel, JetBlue, Kia, McDonald’s, Nike, PepsiCo, Staples, Verizon Wireless, NYSE Euronext, Heineken, Subway and Paramount Pictures. Advertisers can customize these pages to their image, but also decide the tweet appearing at the top of the stream for users visiting the page for the first time, to highlight the best found content.