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Zynga IPO More Expensive Than Electronic Arts:

  

Zynga IPO More Expensive Than Electronic Arts

Zynga IPO More Expensive Than Electronic Arts. The social games publisher wants to raise US $ 1 billion on its introduction an Initial Public Offering (IPO) on the stock exchange. Its value should exceed that of the leader in the game art.

Zynga wants to raise US $ 1 billion on its introduction on the stock market on Thursday, December 15. After several months rejected the opening of its capital market, the editor of social games has announced development on sale Friday, December 16 of 100 million to US $ 10 action title, either the high selling price, including range between US $ 8.5 and US $ 10. The net proceeds of the transaction should be approximately US $ 889 million.

This SOP should be the most important for a company Web American since that of Google in 2004, which had lifted US $ 1.9 billion. It values Zynga in the amount of US $ 7 billion, or 6.8 times the annual income of the company from September 2010 to September 2011. As a comparison, the capitalization of the world leader in the video game, Electronic Arts, reached US $ 6.9 billion.

Remains that the capitalization of the editor of social games has been revised downward. Last August, Zynga declared aim a 14 billion market value. But the economic situation and the IPO of other actors in the sector pushed the company to review its claims.

GroupOn, which is introduced on the stock exchange at the beginning of November raised US $ 700 million for a valuation of US $ 12.7 billion. But three weeks later, sales of coupons site saw its action dive 15.2% for funding under the $ 10.7 billion. The value of Groupon has since resumed a few colors is raising US $ 14.7 billion.

The IPO of Zynga was preceded by that of another actor of the social, Japanese game this time. Wednesday, December 14, Tokyo Nexon editor has raised US $ 1.2 billion in the most important introduction to the Japanese market in 2011. In two days, the company has however lost 15.8% of its value (Nexon is now US $ 6 billion), victim of a fear of market saturation of social games by investors. Bode well for Zynga?



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