Cathay Pacific Back New Ads Campaign After Cockpit Scandal. After a sensational sex scandal, the airline Cathay Pacific holds back a new advertising campaign. The campaign does not pass at the time simply, after photos of oral sex in a cockpit were turned up, a Cathay spokeswoman said. The airline promises their passengers in the planned campaign, the Cathay team go “very far” make you feel good.
The compromising photos were surfaced on the Internet a few days ago. A Cathay pilot – for the oral sex show a woman who apparently wears a Cathay uniform, and a man without uniform – allegedly in a cockpit. Cathay Chief John Slosar had said on Friday, the man and the woman are “no longer employees of the company” now.
Now, the Cathay spokeswoman said the “People & Service” campaign of the airline should be held first. Members of the teams of Cathay in their uniforms should be in the advertisements in media and posters to see, that make the promise of special service. “The timing of this scandal could have no worse from a marketing perspective“, as quoted Sunday morning post from the management of the airline. “It is obvious that the slogan and the campaign can be too easily ridiculed or mocked, misinterpreted.“